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Research on Readership
Graduation Project on the readerhsip of a 17 year old science communication magazine
YEAR Mar - August 2024
ROLE Design Intern for research
SCOPE Design research, Data visualisation, Data Analysis, Primary and Secondary research, Market study
Current Conservation is a science communication magazine that focuses on stories about conservation, the environment, and communities. Founded in 2007 with a powerful vision, it has come a long way but has not evolved much. The Editors planned to perform a detailed readership survey to find out who was reading the magazine and why. The project also involved allied research to determine the magazine's opportunities and weaknesses across print media, website and Instagram.
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